You have to admit: when you do online music promotion, you are basically on an advertising campaign rage. It is part and parcel of getting your music out there, so you can get noticed, gain a fan base, and make a dent in the music world.
But musicians, as they scour to find innovative ways how to sell songs, could make fine mistakes that could annoy fans and eventually, lose their favor entirely. We don’t want that.
So here are ways not to annoy your fans and say goodbye to them forever. Get the most out of your online music promotion efforts, find ways and means how to sell songs, and keep your fans engaged.
1. Use social media sparingly band promotion.
Facebook, Twitter, MySpace, Google+, Instagram – these are all additional tools to boost exposure for your music, engage in online music promotion But you cannot rely on it to do all the work for you. It is always better to have your very own website, a domain that is solely dedicated to anything about your brand. You have control, the master of this universe, so take advantage of it.
2. Say no to spam.
The mere typing of ‘Buy our album’ on your Facebook wall post is already a practice of spamming the people on your friends list. Doing this could prove to be a music promotion disaster. Whenever you entice people to give you their time and attention, give something back for goodwill. It can be a free MP3 track or merchandise.
3. Update your website.
Nothing says ‘My career is over’ than a music artist or band’s website without any signs of life. There’s a definite purpose for the creation a musician’s official website. When there’s activity, you’re still pursuing your careers. When there’s not, what, you gave up/broke up or something? It should be the go-to site for everything that your music fan needs. However, if all it has are Jurassic information from the year 2000, might as well shut it down. Always keep your website up to date, from gigs, appearances, photos, and/or musings of the day. It may seem like a lot of work, but that’s the point of online music promotion.
4. Have a mailing list.
Just because you have an official website, are signed up to the most popular social networking sites on the Internet, and have teamed up with a reputable digital music distribution agency, you still have to maintain a mailing list. Not everyone is signed up to a social networking site – but all have emails, even multiples of them! Sending emails to fans is still the most personal way to connect with them.
5. Be nice.
Your fans can either make or break your career. They love you, love them back and more.
Still in the dark on how to sell songs? For top-notch music distribution that could also help you get a headstart in music promotion, choose a digital music distribution partner that has a reach of over 750 retailers and mobile partners across 100 countries.